Comparison

Marketing Automation software comparison

Compare leading B2B marketing-automation platforms: marketing-led customer suites with built-in automation, CRM-paired platforms that pair automation with deal pipelines, and SMB email-first tools with branching journeys and audience segmentation — with pricing tiers and key features side by side.

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Comparing Marketing Automation tools

Each card below highlights what the product is best known for, its pricing entry point, and a direct way to evaluate it through CommissionFlow.

HubSpot
All-in-one customer platform combining a free CRM with marketing, sales, service, and CMS hubs — Marketing Hub layers landing pages, ad management, and email automation on the same contact record.
  • Free CRM with unlimited users and up to 1M contacts
  • Marketing Hub with email, landing pages, and ad tracking
  • Visual workflow automation across marketing, sales, and service
  • Breeze AI agents for content drafting, lead scoring, and next-best-action
Paid plans from$20/seat/mo (annual)
Try HubSpot
ActiveCampaign
Customer-experience automation platform combining email marketing, marketing automation, CRM, and machine-learning-powered sending — the deepest visual automations canvas on this hub.
  • Visual automations with branching, wait steps, and conditional goals
  • Built-in CRM with deal pipelines and lead scoring on the same contact record
  • Predictive sending and content machine-learning for inbox placement
  • 900+ integrations including Shopify, Salesforce, and Zapier
Paid plans from$49/mo (annual)
Try ActiveCampaign
Mailchimp
Email marketing and automations platform for SMBs and growing teams — drag-and-drop campaigns, audience segmentation, and a built-in creative studio with the Customer Journey Builder for branching automation.
  • Drag-and-drop email builder with 100+ themed templates
  • Customer Journey Builder for branching automations
  • Audience segmentation with tags, segments, and predicted demographics
  • 300+ integrations including Shopify, Salesforce, and Canva
Paid plans from$13/mo (annual)
Try Mailchimp

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The companies listed below are B2B software partners. CommissionFlow earns a referral commission when you click a product card and complete a qualifying signup or purchase on the partner's site. These commissions never change the rank, price, or information you see here — every program listed on this page was reviewed against the same independent criteria, and the product list below is the same one we use to evaluate them.

Read the full FTC disclosure for how we handle partner relationships, paid placements, and editorial independence. Category: marketing-automation